During my internship at KI, I have had the opportunity to support the sales enablement team’s efforts by designing sales collateral, promotional materials, internal and external sales communication, and help implement their new sales enablement platform (Highspot); ensuring that all pieces aligned with the company’s brand.
KI is an international company that has been headquartered in Green Bay, WI since 1945. While they have been around for many decades, they felt their brand was not well known in the community. They wanted to develop a billboard campaign that highlighted their presence in the greater Green Bay area and put a spotlight on what the company produced. The creative brief directed us to tie in subtle references to the state’s NFL team where possible, display the furniture they manufacture, and highlight their employees.
Holiday invitation to a KI/Pallas Textiles event for a sales representatives that was posted on LinkedIn.
Decks of cards created for an internal sales training to highlight the features of seating furniture manufactured by KI.
Examples of slides and icons I created for PowerPoint presentations used by internal and external sales representatives.